Copy Writing

What percentage of prospects come your way as a result of your ad copy? What percentage of sales do you close because of your ads? Well, increase both percentages with some of our tips, tailored to your own ad campaigns.

If you are marketing online, it's essential that you know how to write effective ad copy. If you can string two sentences together, you can learn to write effective ad copy. Best advice- "Enter the conversation already going on in your prospect's head". People don't care what you are selling, they care if you can solve their problem, or meet a need. Talk about what they want to buy, not what you want to sell.

When you market online it is very important to remember 3 things. Have a warm expanding market, which wants and needs what you have to offer. Secondly make sure that your product or service will solve their needs and greatly benefit them. Thirdly have powerful marketing methods to show them what you have. Lastly and most importantly you need a killer sales page to close your sales.

When it comes to filling our web sites with words, we tend to lean towards what I like to call the "cocktail party approach to web site copy." What do I mean by this?

Well, let's pretend you're at a cocktail party, you're huddled with a group of friends gabbing about everything under the sun, around you hundreds of other conversations are mingling with your own making the voices sound like a "hum" to anyone just observing this party.

We all have nightmares of high school English teachers.

Improper grammar, bad spelling, and problems with writing a paragraph may just be a few of the problems you had in writing in school.

However, writing for the business world is a little different. Yes, you should still learn how to spell. Use capital letters in the appropriate places, and make your writing look professional.

The rules of grammar can be broken though to make your writing more clear, as well as making your writing more conversational.

Picture a website, it's got class "A" graphics, a beautiful flash menu, sound video and all the bells and whistles. Now imagine this beautiful website without any words at all. How many sales do you think it would make?

Rudyard Kipling once said "words are, of course, the most powerful drug used by mankind." Words make us laugh, cry and fall in love. Words have started wars and ended them. So it is with writing copy for your web site. The words you use have the power to positively explode your sales, or completely kill them.

Written words are a powerful marketing tool. They have the ability to persuade, reason, explain & direct the reader to take action. They can hold someone's imagination and open them up to possibilities never before visualized. But used improperly or without due care & attention they can destroy all the good work you have done in one foul swoop.